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C-Level Executive

The C-Level Executive audience is notoriously fragmented and tough to target.More than ever, in-the-know advertisers understand that RBInteractive is vital to getting to high-level business decision makers. This desirable group turns to us to find reliable information that affects their business. Shouldn’t you take your advertising message to where they are?

FACT: Business Decision Makers respond to ads on B2B websites.

After viewing B2B website ads, Business Decision Makers take the following actions:*

·69% visit another website referenced in editorial content

·61% look for more information about a product/service online

·49% purchase or recommend a product/service from a company

·43% talk to a salesperson

·35% make an online purchase

·31% call a 1-800 number

FACT: RBInteractive readers are C-Level Executives and Business Decision Makers.
Compared to the general online population, RBInteractive readers are:**

·133% more likely to be a C-Level executive or manager (233 index)

·Three times more likely to influence Travel purchase decisions (300 index)

·Almost three times as likely to influence Financial Services purchase decisions (294 index)

·143% more likely to influence Computer Hardware purchase decisions (243 index)

Ready to connect with the C-Level Executive audience? We can help.

A custom RBInteractive marketing campaign developed will target an ideal audience and deliver solid, high-impact results. Use our personalized products and integrated advertising programs to achieve your marketing goals.

* eMarketer Harris Interactive commissioned by American Business Media, June 2006

** Nielsen @Plan Custom Survey, January 2007