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Technology Decision Makers

Business executives make decisions about technology purchases every day. Want to stay at the top of their minds? Partner with RBInteractive – after all, these business executives are our readers. They depend on us to provide timely and effective information about their trade industries. You can depend on us to reach this ideal target audience.

The definitive source among Technology Decision Makers and Influencers

Reed Business Information is the world’s leading provider of business information. RBInteractive’s 57 industry websites deliver all the powerful editorial content found in our print publications, plus Web-exclusive content such as blogs, interactive features, reader forums, podcasts and video. With so many different industries represented in our wide portfolio, RBInteractive provides a diverse and engaged readership for your advertising message.

The perfect place to reach a technology-minded audience

RBInteractive readers are Business and Purchase Technology Decision Makers:*

·Over 3 and a half times more likely to influence IT Consulting Services (367 index)

·Four and a half times more likely to influence Technical Services (449 index)

·125% more likely to influence Business Equipment purchases (225 index)

·143% more likely to influence Computer Hardware purchases (243 index)

·145% more likely to influence Computer Software purchases (245 index)

·144% more likely to influence Telephone Equipment purchases (244 index)

·143% more likely to influence Telephone Service providers (243 index)

Compared to the general web population RBInteractive readers are:*

·Twice as likely to be technical staff at a company – IT, Engineer, R&D, Scientist (203 index)

Ready to engage Technology Decision Makers? We can help.

We have a variety of ad programs available at RBInteractive to reach your target audience. Tailored options include:

Effective TargetingRich Media Enabled AdsLead Generation Programs

Newsletters Editorial SponsorshipsCustom Products

Talk to our team – we’ll develop a turn-key, custom advertising program for your business to reach Technology Decision makers.

* Nielsen @Plan Custom Survey, January 2007