Small Business Decision Makers - RBIntereactive

Small Business Decision Makers

They may represent the largest segment of the business market, but with such varying needs, small business owners can be hard to reach. The RBInteractive Portfolio, however, brings this fragmented group together with news and information critical to their specific industries.RBInteractive has a broad reach of this premium audience – over 1.5M online users.

Small Business decision makers are going online more

More than ever, small business decision makers turn to the Internet as a source of information and research within their trade communities. They trust and rely on the experts at RBInteractive as the authority and voice of news and information across multiple industries, including Building & Construction, Electronics, Publishing, Entertainment & Media, Foodservice & Hospitality, Retail, Gifts & Furnishings, Retail, Manufacturing & Supply Chain, Printing and Packaging.

FACT: RBInteractive readers are small business decision makers.

Compared to the general online population, RBInteractive readers are:*

·46% more likely to have started a new business within the last 12 months (146 index)

·126% more likely to be self-employed (226 index)

RBInteractive reaches the Small Business Audience:

Company Size Index

Less than 10 157

20 – 49 162

50 – 99 154

100 – 499 144

Ready to reach small business owners? We can help.

You’re in the right place – where small business owners go to find essential, reliable information affecting their business. Talk to our sales team about your advertising goals. A custom RBInteractive ad solutions program will get your marketing message in front of this powerful audience.

*Nielsen @Plan Custom Survey, January 2007

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