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Manufacturing and Supply Chain

RBInteractive’s industry-leading websites provide essential industry news and information for all segments of original equipment manufacturing. Your business can reach thousands of influential readers each month by aligning with this powerful vertical market, while our custom ad solutions can help you make a big splash.

You can target professionals across the breadth of the industry

·Design engineers in the OEM marketing

·Engineers in all industries

·Distribution professionals

·Logistics and supply chain professionals

·Corporate, operations and IT managers in manufacturing

·Purchasing management professionals

·Educators and management consultants

·Plant engineers

Manufacturing and Supply Chain Portfolio Reader Profile:*

• Over 3 and a half times more likely to be in a Management position (389 index)
• 84% more likely to have a Household Income over $150K per year (184 index)
• 42% more likely to have a Post College/Graduate degree (142 index)

Manufacturing and Supply Chain Readers are Business Decision Makers:*

• Over nine times more likely to influence Raw Material purchases (923 index)
• Over 3 and a half times more likely to influence IT Service purchases (384 index)
• Almost five times more likely to influence Business Consulting purchases (472 index)
• Over 3 and a half times more likely to influence Raw Material purchases (357 index)
• Almost 3 times more likely to influence Travel purchases (282 index)

* Nielsen @Plan Custom Survey, January 2007

Ready to use the power of this portfolio? Talk to our ad solutions team.

Whether your goal is to create awareness, retain existing customers or acquire new clients, the RBInteractive Portfolio can tailor a solution to meet your marketing objectives. We offer everything from targeted media rotation and newsletters to custom products. Our integrated campaigns can also bring your message offline, as readers interact with our print products and sponsored events.