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Entertainment, Publishing & Media

RBInteractive websites – including Variety.com, TradeShowWeek.com and MultichannelNews.com – provide quality news across the filmed entertainment, television, book publishing and communications industries. Over two million unique visitors each month, including small business owners and C-Level executives, are waiting to hear from you. Our custom ad solutions can help you reach this highly-engaged audience – so you get the most from your online budget.

You can target professionals across the breadth of the industry, including:

* Tradeshow organizers                        * Cable industry leaders

* Book publishers and Booksellers        * CEOs and Business Owners

* Entertainment industry executives        * Top-level department managers

Entertainment, Publishing & Media Portfolio Reader Profile:*

• Over 2 times more likely to be a C-Level Executive (212 index)
• Over 2 times more likely to have a Household Income over $150K per year (212 index)
• 26% more likely to have a Post College/Graduate degree (126 index)
• Over 2 times more likely to be Self-Employed (221 index)

Entertainment, Publishing & Media Readers are Business Decision Makers:*

• Over 3 times more likely to influence IT Service purchases (340 index)
• Over 3 and a half times more likely to influence Marketing Service purchases (358 index)
• 258% more likely to influence Business Consulting purchases (358 index)
• 274% more likely to influence Travel purchases (274 index)

* Nielsen @Plan Custom Survey, January 2007

Ready to use the power of this portfolio? Talk to our ad solutions team.

Whether your goal is to create awareness, retain existing customers or acquire new clients, the RBInteractive Portfolio can tailor a solution to meet your marketing objectives. We offer everything from targeted media rotation and newsletters to custom products. Our integrated campaigns can also bring your message offline, as readers interact with our print products and sponsored events.