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Electronics

RBI’s electronics portfolio delivers quality business news and technical information about the broad electronics industry to readers every day.Coverage ranges from analysis of emerging markets and government regulatory information to in-depth features on electronics applications and products. Our custom ad solutions can help you impact this highly-engaged audience.

You can reach professionals across the breadth of the industry, including:

* Design and development engineers  
* Engineering managers
* Original equipment manufacturers    
* Supply chain experts
* Financial analysts                          
* Business development leaders
* Venture capitalists                          
* Corporate managers

Electronics Portfolio Reader Profile:*

• Almost 3 times more likely to have a Household Income over $150K per year (276 index)
• 69% more likely to have a Post College/Graduate degree (169 index)
• 58% more likely to be Self-Employed (158 index)

Electronics Readers are Business Decision Makers:*

• Over 4 times more likely to influence IT Service purchases (436 index)
• Almost 3 times more likely to influence Marketing Service purchases (388 index)
• Over 3 and a half times more likely to influence Raw Material purchases (369 index)
• Almost 4 and a half times more likely to influence Business Consulting purchases (442 index)
• Almost 3 times more likely to influence Travel purchases (270 index)

* Nielsen @Plan Custom Survey, January 2007

Ready to use the power of this portfolio? Talk to our ad solutions team.

Whether your goal is to create awareness, retain existing customers or acquire new clients, the RBInteractive Portfolio can tailor a solution to meet your marketing objectives. We offer everything from targeted media rotation and newsletters to custom products. Our integrated campaigns can also bring your message offline, as readers interact with our print products and sponsored events.